The 13: an hotel for very few people
At the startling cost of $7 million per room, Macau’s The 13, with its 200 baroquely crafted suites, fancies itself as the hotel for the one percent of the one percent. This ridiculous exercise in excess, which reportedly cost in excess of $1.4 billion (divide this by 200 and you get the per room cost above), was spearheaded by the infamously flamboyant Stephen Hung (the man on the picture), the hotel zar with a taste for the highly decadent who earned his fortune from investment banking and real estate.
To provide some context here as far the price goes, the 13 Hotel is not the most expensive hotel in Macau even. The hotly anticipated Wynn Palace Cotai cost a reported $4.1 billion but at 1.700 rooms, the per room cost there is a mere $2.4 million. The secret sauce here is clearly exclusivity. Just a look into the premises already calls to mind visions of Brian De Palma’s Scarface, just with more gilt and less gunfights.
The Internet seems to be divided about what this Louis XIII Holdings Ltd property means for humanity. Stunned disbelief is probably an adequate summary. In our opinion, Hung seems to be on a determined goal to minimize the energy expenditure of the guests as far as he possibly can. The suites are accessed by private elevator. A 24-hour butler service staffed by professionals (trained by MCM Palace Consultants in Paris and certified by the English Guild of Butlers) is available. Red Rolls-Royce Phantoms are used as VIP shuttles. You get the feeling that if Hung had enough resources, he would have hired personal palanquin bearers for every guest as well.
Every cm of the hotel seems to be embellishment: baroque inspired frescoes on the ceiling; gold-fringed drapes hanging across the room; black and white marble checkered floors; stained glass windows; neo-classical columns; crystal chandeliers. One might think that even aristocrats in the past had some sense of restraint. Likewise, in the taste department, there are six Chinese, French and Japanese restaurants & bars. The hotel even has a private invitation-only shopping space called L’Atelier, featuring exclusive bespoke products by high-end luxury brands.
“This was a labor of love,” Hung declared in a statement, “The team and I put every ounce of creativity and passion we had into this project to ensure every detail was perfect. Our guests, I believe, will find the result truly remarkable and beyond anything they have previously experienced.” A new kind of experience indeed. Guests will definitely be feeling Hung’s efforts penetrating into every meters of their senses for days to come.