007 Elements

007 Elements: a journey through Bond’s movies in Sölden

At first glance James Bond fans might think Elements is the title of the 25th official 007 movie but don’t be fooled, 007 Elements: A James Bond cinematic installation is a new experience for fans that will open soon this year. Built inside the summit of the Gaislachkogl Mountain in Sölden, Austria, 007 Elements will focus on Spectre, which was shot on location there but also other movies in the Bond franchise. According to 007.com, the cinematic installation “reflects the visitor’s journey through a series of galleries, each distilling the craft and signature elements that define a James Bond film.” The collaboration between the project’s Creative Director, Neal Callow (Art Director on Casino Royale, Quantum of Solace, Skyfall and Spectre) and Optimist Inc. Head of Design, Tino Schaedler and his team has resulted in an immersive, interactive and educational experience that places visitors inside the world of 007 while revealing how that world is made.

“Our aim with 007 ELEMENTS is to tell the story of the making of 007 films in an ultra-modern, emotive and engaging way,” Callow explains. “We want to use this incredible location to place our guests into Bond’s environment, and bring the stories to life in a unique and unforgettable way.”

Located 3.050 meters above sea level, the 1.300 sqm building has been constructed within the mountain and is arranged over two levels. Blending seamlessly with its surroundings, the impressive structure reveals itself through a tunnel and unfolds into two main areas offering spectacular views of the Tyrolean valleys. Combining state-of-the-art technology with stark contemporary architecture, 007 ELEMENTS creates a captivating experience with a dramatic cinematic soundscape set in nature’s awe-inspiring surroundings.

The bespoke new building to house the installation was designed and is currently being constructed by Obermoser Architects. Tyrolean architect, Johann Obermoser and his team have been planning and realising award-winning commercial and residential buildings since 1983 including the spectacular ice Q restaurant on the summit of the Gaislachkogl and the Gaislachkogelbahn and Giggijochbahn cable car stations in Sölden.

Where to stay

Das Central is where tradition meets relaxation, there’s a touch of contemporary but you’ll still spot people wearing the traditional Tracht. Staff create a friendly, welcoming feel for a laid-back, luxury stay at Sölden’s only five star hotel. Just steps from the resort centre and 10 minutes from the lifts, the Das Central is impossible to miss. Beautiful on the outside, the hotel is just as impressive inside with its perfect blend of traditional charm and modern elegance. The 125 rooms and suites are more than just a place to sleep,  warm, inviting and finished to a high standard, you’re sure to wake up with a smile on your face. Some rooms are located in the Wellness Residence, which is where you’ll be able to indulge in a wide range of massages and beauty treatments at the hands of the excellent team at the Das Central. Another feature that really makes the Das Central stand out is the Venetian-themed spa. Spread across 3 storeys are an impressive variety of saunas, steam baths and relaxation rooms, plus an indoor pool with an original gondola and a replica of St Mark’s Square that will make you feel as though you’ve been whisked to Venice itself.
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